All OpenCart online store templates are very efficient when it comes to the user experience. Just look at this theme, it does everything to make the visitor focus on purchasing. Big eye-catching slider with the best offers at the top of the page, convenient and illustrative categories list - all that makes navigation intuitively simple and pleasant. The customer won't need to desperately seek for the item he wants - everything is within his reach. Products are placed on the cards, that could be reviewed, added to cart and rated with a special rating system. All these features increase customers trust and encourage them to increase your online shop's rating in the social media.