Dark colors, camouflage pattern and wooden texture in the background immediately give the customers an idea of what is sold at the store. Banners on top of the page promote product categories and visualize main navigation. Tabs in the content area also help the buyers quickly find the item they are looking for. Yellow color makes good contrast with grey hues and shows visitors the most essential information on the page. Weapons are arranged in four columns, which creates an ideal order on the page. The space for custom blocks is below the content area. You can type whatever you consider important here. Overall, this weapon shop with its severe design and all other great features is exactly what you need for profitable eCommerce.