The clean, minimalist theme with clever usage of negative space and properly chosen color palette demonstrated here can be the perfect choice for building an ecommerce site selling wood finishes from scratch or upgrading the existing one. Realistic wooden texture in the background sets the right atmosphere to make sales, whereas vibrant red elements call to action. The full width slider at top of the page and four banners introducing the audience to the categories of products to sell make it easier to find the necessary products. Green and red stickers for new and discounted products, respectively help with decision making. In a word, if you are looking for a template to boost conversions, the given design fits the bill.